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Viewfinder  Travel


 Discover A New Point of View

jody holman viewfinder travel design owner custom travel
jody holman viewfinder travel owner
jody holman viewfinder travel design owner
jody holman travel planner and photographer

Photographers, Art and History Lovers,
Food and Wine Connoisseurs, 

and Families with Teens

Specializing in Travel to France, Northern California & Hawai'i

napa valley wine and food luxury boutique travel

As a luxury travel planner in the San Francisco Bay Area, our boutique travel agency specializes in crafting exclusive travel experiences tailored to our clients' desires. Whether you're seeking family-friendly luxury travel in Europe or customized travel itineraries exploring the rich cultural heritage of the SF Bay Area, we're dedicated to curating unforgettable journeys. For families with teens, we offer tailored vacations filled with teen-friendly adventure activities. Our gourmet food and wine tours throughout Europe promise culinary adventures paired with art and history-focused travel experiences. With private guided tours, personalized wine tasting tours, and bespoke travel planning services, we ensure every detail of your trip is meticulously planned. In Hawaii, indulge in exclusive artisanal experiences and culinary delights, while in Europe, immerse yourself in cultural immersion with heritage and historical tours. From luxury accommodations to custom family vacation packages, we elevate travel to an unparalleled level of sophistication, delivering nothing short of excellence in every aspect of your journey.

Our trips are curated with love, as if they were our own.   Let our experience inform your discovery!  

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Let's Find Your Happy Place!

carmel by the sea coastline and flowers planned by viewfinder travel design

Because you can be treated to perks and personalized recommendations that online travel agencies cannot provide.   

You should be out finding the fun!  We will save you time and stress in finding the 
beautiful, off the beaten path, experiences meant for you, so you can put your efforts into enjoying your trip, and not into the logistics or planning a vacation.  


It is travel curated to reflect your personal style and wants.  Viewfinder Travel pairs your passions with our destination knowledge and connections to create customized travel experiences that cannot be replicated and will not be forgotten.




Boutique hotels are distinctive from chains in that they are smaller in size, have a distinct character (rooms are not all the same), have a sense of place and personalized service.   Typically, boutique hotels are under 100 rooms;  they reflect the culture and neighborhoods around them through intentional design and décor.  Often they have a theme, such as art or culinary focused, and often have eclectic, antique or one of a kind furnishings.  They are often more affordable, though this does not mean quality or service is sacrificed- on the contrary, their service is more personalized than traditional luxury hotels, less “stuffy” than some high-end facilities.

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Please provide your basic information and we will send you a trip design form (or we can chat, if easier).  It will provide the information I need about your trip, your hopes, your preferences for how Viewfinder might best help, and what will make you happy! 


Using your input for your package of choice, I will research, review, enhance or design a trip customized to you with a variety of options.  We will discuss and go through iterations as needed until we have something that feels just right and makes you excited! 



Once we have an itinerary in place, including any perks, I will book /reserve your hotels and activities and provide you with a detailed itinerary. Prior to departure, I will reconfirm your arrangements to make sure your trips is seamless.


Go enjoy yourself, find your happy place, and please let me know the highlights of your trip!

Travel Services & Pricing Options


While Viewfinder's focus is on smaller, boutique experiences,  as an affiliate of Fora, we can also open doors to exclusive experiences and global connections in luxury lodgings. Many of these properties in the Fora network (Four Seasons, Rosewood Elite, Hyatt Privé, and many more) provide perks such as complimentary amenities ( room upgrades, breakfast, airport transfers and spa credits). 

Follow my guides here  on Fora or in my Travel Recommendations section.

four seasons logo
rosewood logo
hyatt logo

I created Viewfinder Travel in order to use my travel experiences to help other people engage with the beauty in this world, to immerse themselves in a destination, in the people, their art, history, food and drink.   

             The idea of planning a trip lights me up!  

I am excited by life, by all things creative, and finding the beautiful in the every day.
               I run this business with the same values I hold in life:  being kind, on time, and  helping people wherever I can.  
(Also,  ask anyone who knows me,  I plan in my sleep!)

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“Travel is the only thing you buy that makes you richer.”― Marcel Proust

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