top of page

hawaiian flowers, Viewfinder travel, travel agent, hawaii travel planner, 

JODY Holman Viewfinder travel advisor in Paris at street art chut
jody holman viewfinder travel advisor holding camera in botanic gardens
jodyflying.jpg
Screenshot 2026-04-15 at 4.26.20 PM.png

Bonjour, Aloha, Welcome!  I am Jody. 

​​​

Travel has been one of the great joys of my life for as long as I can remember. It began with a homestay in Bourges, France, when I was a teenager, where I got to speak French every day, eat at someone else's family table, and wander streets that had existed for centuries. Up to that point, France had just been a place on a map, but being there and seeing firsthand how another culture lived made it real. 

​

Over the years I have lived and traveled throughout Europe, continued studying languages, become a Certified Specialist of Wine, built a career as a photographer, and explored a long list of destinations, always curious to see what makes them special. Every trip has added another layer to the way I experience the world, and I still get excited every time I discover a hidden surprise- those are the places I remember most, and the ones I most enjoy sharing with my clients.

​

Why Viewfinder?

​

People occasionally ask where the name Viewfinder came from.  A camera's viewfinder is a way of framing the world. It encourages you to slow down, pay attention, and decide what deserves your focus. Sometimes the most interesting photograph is not the obvious one, but the one you discover after wandering a little farther or looking from a different angle.  Travel feels much the same to me.

​

I would rather help someone fall in love with one neighborhood than race through ten attractions. Sometimes the memory that stays with you is not the famous landmark at all, but the quiet café you wandered into, the conversation with a local shopkeeper, or the little hotel that made you wish you had booked another night.  Those are the experiences I love finding, and the ones I most enjoy sharing.

​

A Different Way of Seeing

​

Photography taught me that the best viewpoint is rarely the most obvious one. Flying taught me preparation, awareness, and perspective. Together, they changed the way I travel.

​

I learned early in my photography career that the technical and the creative work hand in hand. Beautiful images depend on attention to detail, thoughtful planning, good timing, and knowing when to slow down. The best journeys do, too.

​

When I scout a destination, I wander neighborhoods before recommending them. I stay in boutique hotels, visit wineries, search for restaurants worth lingering over, hike local trails, and pay attention to the architecture, local markets, cafés, and the small details that give a place its personality.

​

Some of those discoveries become photographs, some become blog posts, some become recommendations I am excited to share with my clients. Instead of relying on guidebooks, I enjoy creating my own.

​

Home Base

​

Today the Northern California coast is home. Just south of San Francisco, I spend as much time as possible photographing the coastline, exploring neighborhoods, dropping into wineries, staying connected to the local art scene, and making regular excursions to Napa, Sonoma, Carmel, and beyond. I know this part of the world well, and I love helping visitors discover it.

 

I hope I have the opportunity to help you discover your own new point of view!

​

And, as they say in the flying world, “Blue skies and tailwinds!”

​​

​

(For more photography, visit Holman Photo On the Go (travel)  and Holman Photography (portraits and weddings)

"So much of who we are is where we have been.”
― William Langewiesche

Viewfinder Travel

Viewfinder Travel creates thoughtfully designed journeys for travelers who value beautiful places, local culture, exceptional food and wine, and the freedom to slow down long enough to truly experience a destination.

​

Every itinerary is designed personally and shaped by years of travel, photography, wine education, and firsthand exploration.

jodyprovence.jpg
Wine Specialist

If This Sounds Like You...

​

Travel is personal, and every itinerary should be too.

​

I work best with travelers who would rather spend an afternoon wandering a neighborhood market than rushing between famous landmarks. They appreciate beautiful hotels, memorable meals, local culture, and enough flexibility to discover something unexpected along the way.

​

I especially enjoy planning anniversary trips, family adventures with teenagers, girlfriends' getaways, and those long-awaited journeys through Europe that people have dreamed about for years. Every itinerary is tailored to the people taking it, not built from a template.

My Clients

Travel Partnerships

​

Through my affiliation with Fora and preferred hotel programs including Virtuoso, Hyatt Privé, Rosewood Elite, and others, I can often provide complimentary breakfast, room upgrades, resort credits, and VIP amenities that are unavailable through public booking sites.

​

Viewfinder Travel is a member of the American Society of Travel Advisors.

Zion national park travel tips

Testimonials

Jody took care of the annoying parts of travel, allowing us to truly look forward to the trip and enjoy being in the moment. She helped sculpt the vision of our vacation, and brought images to life as she worked through our options with us. The boutique experiences she found were the best part of the trip! She does an excellent job of foreseeing choices in the future and bringing them into your planning conversation, and she does this without any spoilers: Every day we enjoyed a pleasant surprise that we know Jody was aware we would encounter. The value of her services far outweigh the time we spent with her and the cost of her consulting. I brought my family to Europe in 2024, and it was the most enjoyable trip of our lives. We will use Jody for every trip we make!​

Working with Jody was a pleasure, she provided multiple superb accommodation options for our family of 4 including 2 older teens. Jody took our itinerary into account and found beautiful, comfortable hotel options with the best location and stellar amenities. She kept our budget in mind also, and helped me to navigate the best value for our money. Then all we had to do was have fun! I have worked with other agents before, and Jody proved to be insightful, knowledgeable and one of the best agents I have had the pleasure to work with. Highly recommend!​

The itinerary you booked for us was wonderful. We went with our kids and absolutely fell in love with the neighborhood, loved the breakfast, the cooking classes, our walking tour, and it was quiet at night! You were so helpful in saving us time in research and getting our tastes right. We will look forward to a trip next year and would love your help again!​

We travel, initially, to lose ourselves; and we travel, next to find ourselves.  We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate.  We travel to bring what little we can, in our ignoracnce and knowledge, to those parts of the globe whose riches are differently dispersed.  And we travel, in essence, to become young fools again-- to slow time down and get taken in, and fall in love once more.  ~ Pico Lyer

custom travel design and fun experiences france

RSVP
Sign Up for Monthly Travel tips &  secret finds  
to your mailbox

Thanks for submitting!

Based in Pacifica, California, I help travelers plan memorable journeys throughout Europe, Hawaiʻi, Northern California, and wherever curiosity leads next.

#Viewfindertraveldesign

© 2026 Viewfinder Travel / Photos © Holman Photography 2026

  • Instagram
  • Facebook
  • Linkedin
bottom of page